Airline Frequent Flyer and CRM Solutions, Issue 52 Jun/Jul 2007

Issue 52 Jun/Jul 2007

Frequent flyer programmes (FFP) aim to increase customer loyalty to an airline. A natural extension of FFPs is customer relationship management (CRM) databases and applications. These are used to generate ancillary revenues. FFP and CRM solutions are investigated.

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Airline Frequent Flyer and CRM Solutions, Issue 52 Jun/Jul 2007

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