Upgrading passenger sales IT systems, Issue 85 Dec 2012/Jan 2013
Issue 85 Dec 2012/Jan 2013
Pure LCCs and regionals affiliated with major airlines have relatively simple passenger sales IT systems. When these airlines seek to attact business passengers or increase their independence, the sophistication of sales-related IT systems has to be enhanced. A case study of four airlines that have been through this process is made here.