Air France develops new strategy, Issue 6 Jul/Aug 1999

Issue 06 Jul/Aug 1999

Watching Air France compete with British Airways and Lufthansa could be
likened to watching the race between the Tortoise and the Hare. The
industry had been complacent about the French flag carrier. But recent
restructuring by its management has activated it to take full advantage of
its huge potential and become Europe’s most dominant airline.

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