Comparing financial performance of 767-400, 777 family & A330 & A340 families, Issue 17 Jun/Jul 2001
Issue 17 Jun/Jul 2001
Commonality within a family range is the name of the game in aircraft
marketing. The A330/340 and 777 families have battled it out for a decade,
but there is no clear winner in overall firm sales. Can either family offer a
clear economic advantage over the other?